Natesha salutes the ‘wifeys’ on new single

With her latest release, Louis V, US-based dancehall artiste Natesha is proving that modern-day female artistes don't have to always be raunchy to succeed.

With her kinetic delivery and witty lyrics, she projects confident energy even while advocating supposedly boring, safe sex strategies like monogamy and fidelity.

" Louis V was written for the 'wifeys', it's an anthem for the boss ladies who don't play around, they only keep one partner ... women who are confident in their own skin. Committed, monogamous relationships are still cool," she said.

Produced by Black Spyda, the song dropped on December 5 to rave reviews online.

"The response has been great. The song itself has got many likes on different platforms and is being played in many various countries such as Brazil, Mexico, India, Ghana, Jamaica, Morocco, and Canada," she said.

When she saw the online buzz the song generated, she rushed to bankroll a video, which will be released early January.

"The fans kept asking when is the music video coming out, and there were hundreds of reshares of fans using the sound while dancing on TikTok, so I had to speed up the timeline for the video; so fans can look out for Louis V video real soon," she said.

Natesha has carved out a reputation for her pop, R&B and reggae stylings. A creative lyricist, she is not afraid of self-expression through her music. She currently resides in New Jersey. She started singing and writing at a very tender age. Growing up, she enjoyed listening to artistes such as Toni Braxton, Maria Carey, Mary J. Blige and Beyonce. Natesha credits the genes of her father and late grandfather for her gifted voice, versatility and stage presence, as both men were recognised for their musical talents by their family and friends.

"Music chose me, my style is different and that is what separates me from the rest," she said. Her previous releases include Reasons and Body.