Iyara urges Victory

Dancehall artiste Iyara, has made a major splash on the Jamaican music scene with his latest single, 'Victory'.

Victory is of a more positive nature, which, the artiste said, is a strategic move to help today's youth stay focused on what is important.

"If you notice that I have many more uplifting songs now than previously, it is not by chance. When me look at the crime rate in Jamaica, unemployment and youths giving up on their dreams, I had to do my part by giving the youths a reminder that success is what we all should be looking to achieve," said Iyara.

This single is produced by L&R Stardust label and available on iTunes and digital outlets for purchase.

The artiste, known for his hard-hitting gangster lyrics and electrifying stage presence, said he is more mature and looking to show the other side of Iyara.

"The world already knows that Iyara is lyrical and can mash up any stage, so, at this point, it is about showing that Iyara is talented and, so far, the people can't get enough," he said.

The deejay thanked his supporters, world-wide, especially from his parish of Portland.